The trend of people choosing to buy products and services online is already with us and the future only looks brighter. Therefore, the ability to sell online is now a paramount necessity for any retail business. It is even a little bit more complicated as the majority of people who buy online either search the product or complete the entire transaction using their smartphone. Consequently, the goal of every business should not only be to offer an online platform but a better experience to its clients and customers. Luckily, all you need to start giving your customers a better shopping experience is choosing one of the best e-commerce platforms. The top 5 e-commerce platforms that you should consider include:
Shopify tops the list of the 5 top e-commerce platforms for its ease of use while meeting the growing needs of online stores. The platform has over 100 store templates and over 1500 plugins and extensions that let you easily get your store online and extend the functionality of your store. Shopify also lets you connect your online store with your social media platforms and even sell directly on the Facebook. The platform is also preferred for its exceptional customer care service and helpful tutorials that allow people without any technical knowhow run their online store successfully. Unfortunately, Shopify uses its own programming language that makes it a bit complicated to customize your store.
Second on the list of the top 5 e-commerce platforms is the Woocommerce platform for its WordPress suitability. If you are considering running a WordPress powered store, you should choose Woocommerce. The platform is easy to integrate with the wide range of WordPress plugins and extensions. It is also easy for developers to tweak and optimize for a better shopping experience. It also allows businesses set up their store from their already existing website. Another reason why Woocommerce is popular is the fact that it is free to download and install and does not attract monthly fees. Nevertheless, if you are looking for more than the standard capability, you may have to paid extensions and plugins that offer advanced capabilities.
BigCommerce is on this list for its ability to offer an exceptional experience to both big brands and startups. It is the best option for people who are looking for the e-commerce that does not require technical knowledge but offers advanced capabilities of the most technical platforms. The BigCommerce does not charge transaction fees and offers extensive built-in features that include coupons, analytics, tax, and shipping among others that can greatly help to improve the shopping experience. The platform also lets you easily integrate your store with other sites such as Facebook, Google shopping, and eBay among others. The downside of the BigCommerce platform is the few free themes available but you can choose from an extensive range of paid themes.
Magento is ideal for businesses with a large volume of products. It’s the platform that is mostly used by major online stores for its scalability and reliability. Magento is an open source platform that is easy to use and manage. It is also open to all kinds of customization and comes with over 9000 plugins and extensions to help you scale up your business. The downside of Magento platform is that you may have to hire competent developers for customization due to the open-source nature of the platform.
The best e-commerce platform for your business is the one that lets you capitalize on the social media and other app extensions to reach new customers while offering an exceptional shopping experience to your existing customers. The best platform should also align with your business growth needs and goals such as the stock size, payment methods, marketing channels and customer service among other needs.